Discovering the strategies of more than 3,000 marketing professionals to boost their email marketing ROIs, Litmus produced a survey report on the state email that reveals how massive the ROI you can get from email marketing. The report states that the average ROI for email marketing is 42:1, which means for every $1 you spent on such marketing initiative, you will receive $42.

This is one of the reasons why brands are still using this old – yet still effective – marketing strategy for promoting their products or services online. Email marketing helps online businesses generate and nurture leads, maintain meaningful relationships with their existing customers, and produce higher profits without spending that much. 

There is no doubt that using email as a marketing channel to communicate and engage with prospects and customers remains to be effective until now,  despite the emergence of newer digital marketing channels such as social media. It can even become more effective if you combine it with automation. For instance, you can use an email marketing software to automatically send out a series of emails to specific contacts in your email list based on the actions they have performed on your website, allowing you to engage with them appropriately. 

If you use a technology solution or tool to streamline and enhance your email marketing initiatives, you are pushing your online business to the next level. Here, you will be able to understand your prospects and customers better, deliver the right emails to the right people at the right time, and keep contacts engaged without breaking a sweat. An email marketing software will definitely change your online business. 

6 Ways Email Marketing Software Can Transform Your Online Business

1. Generate Valuable Prospects

When you use an email marketing software, you’ll be able to easily convert ordinary visitors on your website into valuable prospects. These are the people who are more likely going to buy your products or subscribe to your services. In other words, this technology solution helps you generate the right leads.

But how will you know that they are the right leads? You need to make sure that they won’t trash the emails you will be sending out or mark them as spam. Some email marketing software products allow you to build and add sign-up forms and exit popups to your website. 

These forms and popups make it easy for you to pinpoint which individuals are interested in being included in your email list and want to receive emails from you.

2. Add A Personal Touch To Your Business

According to statistics about boosting email open rates from OptinMaster, emails with personalized subject lines can increase open rates by 10-14%. This means your prospects and customers won’t open and read your emails if they think they are not relevant to them and you’re just doing email blasting.

Fortunately, an email marketing software solves this issue by enabling you to collect important pieces of information about your contacts like their name and address and instantly populate them in the emails you’re sending out. This way, recipients will actively interact and transact with you, as they are able to see that you are addressing them directly.  

3. Create Tailored Experiences

One effective email marketing strategy is the application of email list segmentation. This is a tactic employed by email marketing software solutions that allow you to divide your email list into specific groups. 

This way,  you can adjust your email messages and contents according to the unique needs, preferences, and attributes of each group, giving contacts tailored experiences. You can segment your email list based on any criteria you want such as demographic information, purchase histories, interests, and site behavior patterns.

Email list segmentation lets you understand your customers better. What are the types of products they usually buy? Do they have pain points that your online business can solve? By answering these questions, you will feel confident that you’re delivering the right emails to the right people at the right time. 

4. Keep Your Prospects Engaged

What makes email marketing unique from other digital marketing strategies is that it is optimized to aid you in nurturing your prospects so they can move deeper into your sales funnel until they decide to close deals with you. For example, if you are using a social media marketing tool, you can post ads on Facebook, which are viewed by a wide audience. However, once your social media ads attract potential buyers or subscribers, you have to reach out to these prospects in a more personalized way. 

For that reason, you need to leverage the capabilities of email marketing software. With this tool, you’ll be able to launch drip campaigns. A drip campaign is an email marketing initiative that permits you automatically send out a series of emails to prospects. The emails are delivered based on the schedules you set and triggered by the actions your prospects choose to do. 

Let’s say you can send Welcome emails to prospects after they opt-in to your mailing list. Then, after a couple of days, you can email them with some product promotions. If they haven’t yet purchased products at that point in time, you may consider delivering supplementary contents to let them realize how beneficial your products are. Drip campaigns, therefore, make it easy for you to keep your prospects engaged and guide them in their journey towards becoming a buyer. 

5. Improve Marketing Campaign Performance

Based on some effective email marketing tips, accessing and analyzing key statistics is very important when it comes to improving the performance of your email marketing campaigns. An email marketing software provides you with this capability.

The software allows you to view reports where you can find out the percentage of people who are opening your emails, clicking links attached to emails, and opting out from email newsletter subscriptions. Furthermore, it gives you an effective way of managing a successful remote marketing team, just in case you are outsourcing marketing to professionals across various locations. 

You get the ability to connect important email marketing stats with the efforts exerted by the members of your marketing team and check if they are hitting the goals of your campaigns. You can also easily collaborate with your team members on A/B split testing and produce opt-in/opt-out forms and email newsletters that are more attractive and effective. 

6. Provide A Low-Cost Way To Scale Up  

Are you aware that you can indeed proactively compete against large companies even if you only have a limited budget for marketing? In fact, you don’t need to invest in expensive social media marketing technologies and tools just to expand the reach of your online business. 

You simply have to use an email marketing software equipped with powerful features, one of which is the ability to extend your email marketing initiatives to other channels which include websites, blogs, and social media platforms. 

For example, you can install widgets and plug-ins on your own eCommerce website to facilitate the conversion of website visitors to email subscribers. If you want your email contacts to follow you on Facebook and comment on your posts, adding call-to-action buttons to your emails makes that possible. 

Moreover, because email marketing solutions boost productivity, your marketing team members can accomplish their tasks faster. As a result, scaling up as an SME becomes so simple for you.  

Converting Emails To Meaningful And Profitable Relationships 

Recent innovations in digital technology gave birth to other marketing channels besides email. While other brands and businesses are focusing their attention on these newer channels,  email remains to be very useful for promoting products and services and handling communications with customers. 

Indeed, email marketing software has deepened the impact of email on the operations of online businesses. With this tool, online businesses now can attract more customers, send more segmented, tailored, and personalized transactional and promotional emails, scale-up effortlessly, and earn higher profits. 

As online business email marketing merges with automation, emails are transformed into meaningful and profitable relationships.